The fragrance business has usually been dominated by luxury retail, shiny counters, and substantial cost tags. But just one entrepreneur, Mariya Nurislamova, set out to rework the way folks expertise perfumes. As the CEO and co-founder of Scentbird, she has developed a subscription-centered platform which allows fragrance enthusiasts to discover scents in an exciting, affordable, and customized way. These days, Scentbird has developed into one of the most modern models while in the splendor sector, with Mariya at its helm.
Early Daily life and keenness for Fragrance
Born and raised in Perm, Russia, Mariya’s fascination with scent started out in a youthful age. In the Soviet Union, access to Worldwide luxury perfumes was constrained, so when she initially encountered a French fragrance, it felt like stepping into An additional planet. That early working experience formed her vision of making fragrance discovery far more available and democratized.
Mariya went on to review Arithmetic and Laptop or computer Science at Perm Point out Complex College. Right after shifting to The usa, she acquired a BBA in Internet marketing Administration from Baruch University’s Zicklin College of Organization. This mixture of complex experience and internet marketing understanding would later demonstrate a must have in developing her business.
The Road to Entrepreneurship
Prior to founding Scentbird, Mariya was currently carving out a route being an entrepreneur. She co-Started Neuvey, an IT and advertising company, and later on released Missionelle, a Women of all ages-centered on the internet marketplace. She also co-organized Beta 7 days, a startup networking convention. These encounters gave her hands-on familiarity with constructing companies, running teams, and being familiar with shopper wants.
Founding Scentbird
In 2013, Mariya, along with co-founders Sergey Gusev, Andrei Rebrov, and Rachel 10 Brink, released Scentbird in The big apple. The thought was straightforward but impressive: in place of investing $100 or more on a complete bottle of perfume, consumers could pay a regular monthly membership charge and receive a thirty-working day source of a fragrance of their option.
Subscribers could decide on from numerous designer and specialized niche manufacturers, more info attempt a thing new every month, and Establish a personal fragrance wardrobe without the need of breaking the bank. This model solved A significant frustration for perfume lovers—committing to an expensive bottle without figuring out if they would truly really like the scent.
Expansion and Enlargement
Underneath Mariya’s Management, Scentbird promptly grew from a little startup to your flourishing business enterprise. In 2018, the business elevated $18.6 million in Series A funding, led by Goodwater Cash and supported by Y Combinator and other buyers. At that time, Scentbird had by now expanded from just some hundred subscribers to more than 250,000 active customers.
Given that then, Scentbird has broadened its offerings further than perfume to incorporate skincare, wellness items, and candles. In 2022, the organization underwent A significant rebrand, unveiling modernized packaging, eco-helpful initiatives, and expanded solution lines. Furthermore, it expanded internationally, bringing its membership support to Canada as well as other marketplaces.
A Electronic-Very first System
As CEO, Mariya has embraced a digital-initial method of build Scentbird’s model id. Via social websites campaigns, influencer collaborations, and interesting user written content, Scentbird has cultivated a vibrant on the net community. The corporate also leverages information and algorithms to propose fragrances tailored to each subscriber’s Choices, making The client working experience the two particular and revolutionary.
This combination of technological know-how and Way of life branding is central to Scentbird’s achievements and has positioned Mariya like a forward-wondering chief within the attractiveness marketplace.
Further than Scentbird
Mariya’s entrepreneurial spirit doesn’t quit at Scentbird. She has co-Started and led many other magnificence and Way of living models, such as:
Deck of Scarlet – A customizable makeup subscription support.
Confessions of a Rebel – A bold, crowdsourced fragrance line.
Goodhabit – A skincare brand made to fight the effects of digital pollution.
Sanctuary – A fragrance line inspired by endangered species and conservation endeavours.
She also turned CEO of Drift, a car or truck-freshener membership model acquired by Scentbird in 2022, displaying her versatility in adapting the membership product to unique industries.
Management and Impression
Mariya Nurislamova’s leadership type blends creativity with information-driven decision creating. She areas strong emphasis on personalization, buyer encounter, and accessibility—values that have established Scentbird besides classic splendor stores.
By breaking down obstacles to luxurious fragrances, she has manufactured perfume exploration a lot more inclusive. Her function has also encouraged other subscription-centered startups, proving that innovation can disrupt even quite possibly the most proven industries.
Searching Forward
These days, Mariya Nurislamova proceeds to lead Scentbird Along with the exact same eyesight that inspired her early on: to generate fragrance discovery enjoyable, economical, and personal. With new merchandise, global growth, and also a expanding digital Group, Scentbird is ready to Perform an excellent larger position in the way forward for elegance.
Mariya’s journey from a fragrance-obsessed Lady in Russia to the CEO of a multimillion-dollar firm in Big apple highlights the strength of passion, persistence, and innovation. She has not just created A prosperous business but additionally reshaped how the globe encounters scent.